APO Group, Strategic Partner of the Olympic Movement in Africa

The multi-year partnership will see APO Group support the Association of National Olympic Committees of Africa (ANOCA), as well as the individual Olympic Associations of all 54 African nations, and every African athlete competing on the Olympic stage, helping them gain international media coverage and achieve greater visibility.

984 accredited African athletes took part in the Tokyo Olympics, including 415 women and 569 men. 38 African athletes won medals at the Tokyo Olympic Games.

The President of ANOCA, Mustapha Berraf, and I share a vision for using sport to enrich people’s lives all over the continent.

I look forward to a long collaboration, where we will shine a light on the Olympic Movement Africa, and give it the global audience it deserves.

APO Group is the Pan-African Public Relations agency of FIFA, the National Basketball Association (NBA), and the Basketball Africa League; the Main Official Sponsor of Rugby Africa; and the Official Partner to many other prominent sporting organizations including iconic French football club Olympique de Marseille (OM) and Africa’s first-ever Union Cycliste Internationale (UCI) World Tour team, Team Qhubeka.

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