Franco-Gabonese self-made entrepreneur Nicolas Pompigne-Mognard is the
Founder, chairman and 100% owner of APO Group, the leading pan-African
communications consultancy and press release distribution service.
Nicolas created APO Group in 2007 while he was a journalist for online Gabonese media Gabonews and Deputy President of the Panafrican Press Organization in France (APPA – Association de la Presse Panafricaine).
He founded the company with a savings of €10,000, as start-up capital. The objective was to provide international and African media access to reliable news about the continent’s economy, businesses, and investment. Since then, APO Group has helped communicators relay compelling, uniquely African stories to audiences, enabling a change in the African narrative to a more positive tone.
APO Group works with more than 300 clients, ranging from governments to international institutions, prominent personalities and companies active in Africa. Some of APO Group’s prestigious clients include: Facebook, Dangote Group, Nestlé, GE, NBA, FIFA, Canon, DHL, Marriott Group, Ecobank, Siemens, Standard Chartered, Orange, Jack Ma Foundation, African Development Bank, World Health Organization, Islamic Development Bank, Liquid Telecom, Rotary International, Kaspersky, Greenpeace.
APO Group is the strategic partner of Getty Images in Africa and has established partnerships with the African Union of Broadcasting, Bloomberg, Thomson Reuters, CNBC Africa, Channel TV (Nigeria) and Africanews, a subsidiary of Euronews.
APO Group is:
- – The Pan-African public relations agency of FIFA, the governing body of football/soccer
- – The Pan-African public relations agency of the NBA
- – The Pan-African public relations agency of the Basketball Africa League (BAL)
- – The Main Official Sponsor of World Rugby’s African association, Rugby Africa, the governing body of rugby in Africa
- – The Official Sponsor of Africa’s first ever Union Cycliste Internationale (UCI) World Tour team, Team Qhubeka ASSOS
- – The Official Sponsor of the Lux Afrique Polo Day, the biggest African polo event in Europe
- – The Principal Partner to the Africa Women Entrepreneurship and Innovation Forum (AWIEF)
- – The Official Sponsor of SEED PROJECT (Sports for Education and Economic Development)
- – The Partner of the International Sports Press Association (AIPS)
APO Group is also a member of the UNESCO’s Global Education Coalition, of the UNESCO-led Global Alliance for Partnerships on Media and Information Literacy, and has established partnerships with the World Health Organization (WHO) and the African Union.
In December 2018, Nicolas stepped down as CEO of APO Group and was succeeded by a former CEO for Africa, the Middle East and Eastern Europe of Orange Business Services, the B2B division of French Telecom giant Orange. His successor also served as Chairman of the Board of Orange Business Saudi Arabia, and Middle East Director in the Gulf region for Accenture.
During his time as CEO at APO Group, Nicolas has been growing the company as well as serving and advising hundreds of multinational companies to invest and conduct business in Africa. As Chairman, he is focusing on delivering high-level counsel for the company’s clients and developing his investment fund dedicated to Africa.
Nicolas is an Advisory Board member of:
- – African Energy Chamber (AEC), the voice of the African energy industry, representing all facets of the African oil and gas sector
- – Africa Hotel Investment Forum (AHIF), the premier hotel investment conference in Africa
- – Lux Afrique, the leading luxury lifestyle platform dedicated to Africa
- – EurAfrican Forum, an action-oriented platform that aims to foster stronger collaboration between Europe and Africa
In 2020, Jack Ma invited Nicolas to become one of the seven semi-final judges of the Africa’s Business Heroes (ABH) prize competition, to help him identify the ten finalists who will go forward to compete in a ‘pitch finale’ in front of Jack Ma himself.
Nicolas was also a speaker at the Bloomberg Africa Business Media Innovators forum 2019, at the Africa Women Innovation and Entrepreneurship Forum (AWIEF) 2019, a moderator at the Africa Hotel Investment Forum (AHIF) 2019 and at AHIF’s Africa Tomorrow conference 2020.
Prior to founding APO Group in 2007, Nicolas served successively as Deputy-Director of the French regional daily newspaper Le Petit Journal, Director of FNSEA farmer’s Union in Tarn-et-Garonne (France), parliamentary assistant at the French parliament (Assemblée France), correspondent in Europe of the Gabonese press agency, Gabonews, and Deputy-President of the Panafrican Press Association in France (APPA). Pompigne-Mognard studied law at the Université de Lille (France), and speaks English and French. He is married with three children and lives in Lisbon, Portugal.