Since its creation in 2007 with €10,000 in start-up capital, APO Group has become the trusted partner for over 300 clients, ranging from governments and international institutions to leading companies and prominent personalities across Africa, including Emirates, the NFL, Nestlé, Coca-Cola, TikTok, NBA, Canon, DHL, Marriott Group, Visa, Radisson, Boeing, Western Union, and KFC.

The company’s strategic partnerships span the African Union of Broadcasting, Bloomberg, Thomson Reuters, and membership in UNESCO’s Global Education Coalition, as well as collaborations with the African Union Commission, Invest Africa, VC4A, and The Canada-Africa Chamber of Business. APO Group also partners with the Roman Catholic Church in Africa (Holy See).

Nicolas himself serves as a trusted advisor and thought leader across multiple sectors. His appointments include:

• Advisory Board member of the African Energy Chamber (AEC), Critical Minerals Africa Group (CMAG), Future Hospitality Summit Africa (FHS Africa), World Football Summit, and the Africa Women Innovation & Entrepreneurship Forum (AWIEF)
• Senior Advisory Board member of the Canada-Africa Chamber of Business
• Special Advisor to the President of Rugby Africa, governing body of rugby in Africa
• Council Member of Africa No Filter Foundation
• International Committee member of the All Africa Music Awards (AFRIMA)
• Member of the Pan-Africa Ubuntu Circle of The ONE Campaign
• Leadership Council Member of the Africa Tech Festival/AfricaCom

In 2022, Nicolas was appointed by FIFA Secretary General Fatma Samoura to the FIFA-CAF Task Force for Infrastructure Development in Africa.

APO Group has become a strategic partner for global sporting, cultural, and entertainment initiatives, including:

• NBA – Pan-African PR agency
• Basketball Africa League (BAL) – Pan-African PR agency
• World Football Summit – Pan-African PR agency
• Rugby Africa – Official PR Partner and Sport Marketing Agency
• Association of National Olympic Committees of Africa (ANOCA) – Strategic Partner
• Africa Women Innovation & Entrepreneurship Forum (AWIEF) – Principal Partner
• International Sports Press Association (AIPS) – Strategic Partner
• FIFA (2020–2024) – Pan-African PR agency
• Afro Nation (2021–2025) – Pan-African PR agency

Nicolas’ influence and expertise have earned him recognition as one of the 100 Most Influential Africans in 2023 and 2024 by New African Magazine, highlighting his dominance of the African public relations landscape, mastery of the continent’s media environment, and his role as a key driver of Africa’s global profile in sectors ranging from technology to sports. His selection places him alongside luminaries such as Aliko Dangote, Idris Elba, King Mohammed VI of Morocco, Bola Tinubu, and Akinwumi Adesina.

A sought-after speaker and moderator, Nicolas has hosted and participated in panels featuring global leaders, including FIFA Secretary General Fatma Samoura and Nobel Laureate Muhammad Yunus, at the World Football Summit, and has presented at the Bloomberg Africa Business Media Innovators Forum, AWIEF, Africa Hotel Investment Forum (AHIF), and AHIF’s Africa Tomorrow Conference.

Nicolas’ success story has been featured on CNN, in Forbes, in Forbes Africa, and on CNBC Africa.

Prior to founding APO Group, Nicolas built his journalism career as Europe correspondent for Gabonews and Deputy President of the Pan African Press Association in France (APPA). He studied law at the Université de Lille, speaks English and French, and lives in Lisbon, Portugal. He is married and has three children and one granddaughter.