Why Public Relations (PR) Professionals Need to Mind their Language when Working in Africa (By Nicolas Pompigne-Mognard)
People like to generalize about Africa. Commentators often try to simplify things for international audiences by implying that there is one giant African population. One culture. One media landscape. But, as any Public Relations professional looking to engage…
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APO Group recorded 88% revenue growth in the 1st semester 2022
How APO Group grew revenue by 88% in the first half of 2022 despite banning certain industries (by Nicolas Pompigne-Mognard) By Nicolas Pompigne-Mognard (www.Pompigne-Mognard.com), Founder, Chairman and owner of APO Group, the leading Pan-African communications consultancy and press…
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When to send a press release in Africa
Did you know that there are over 57 non-working days in Africa in July alone because of public holidays in different countries? Non-working days are a huge factor when planning for press-release distribution in Africa. After all, who wants…
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The Role the Media Plays in Supporting Female Entrepreneurship in Africa
APO Group (APO-opa.com) are delighted to be the founding sponsor of a new AWIEF award: the APO Group African Women in Media Award. The prize has been introduced to recognise, celebrate and empower women journalists who support female entrepreneurship in Africa.…
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PR: Languages for distributing your press releases in Africa
Sixteen African countries have two or more official languages Did you know that there are more than 2,000 different languages spoken across Africa, some of which are spoken by just a few communities and others are used by…
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In a press release, a picture adds a thousand words
How much value can you create by using pictures in your next press release? Why incorporate them into your content at all? Sometimes creating or selecting the most relevant illustration for your press release takes just as long…
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