Nicolas is extremely passionate about sport, and sees it as a valuable way of promoting education, peace, violence prevention, gender equality, and health in Africa. The company owned by Nicolas, APO Group, has worked extensively with associations and organizations across the continent to raise the profile of sport in Africa.

  • Rugby

    APO Group is the Official Public Relations Partner and Sport Marketing Agency of World Rugby’s African association, Rugby Africa, the governing body of rugby in Africa.

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  • Cycling

    APO Group has been the Official Sponsor of Africa’s first ever World Tour cycling team, NTT Pro Cycling, from 2020 to 2022.

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  • Basketball

    APO Group is the public relations agency of the Basketball Africa League (BAL) and of the NBA in Africa. It is also the Official Sponsor of the Sports for Education and Economic Development (SEED) Project.

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  • Polo

    APO Group has been the Official Sponsor of the Lux Afrique Polo Day from 2019 to 2021.

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  • AIPS

    In May 2018, APO Group forged a partnership with the International Sports Press Association (AIPS) during the 81st AIPS Congress.

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  • Football

    APO Group is the Pan-African public relations agency of FIFA, a member of the Advisory Board of the World Football Summit, and the Official Partner of Olympique de Marseille (OM).

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  • Olympic Movement in Africa

    APO Group is the Strategic Partner of the Olympic Movement in Africa.

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