Nicolas is extremely passionate about sport, and sees it as a valuable way of promoting education, peace, violence prevention, gender equality, and health in Africa. The company owned by Nicolas, APO Group, has worked extensively with associations and organizations across the continent to raise the profile of sport in Africa.

  • Olympic Movement in Africa

    APO Group is the Strategic Partner of the Olympic Movement in Africa.

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  • Rugby

    APO Group is the Main Official Sponsor of World Rugby’s African association, Rugby Africa, the governing body of rugby in Africa.

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  • Football

    APO Group is the Official Partner of Olympique de Marseille’s OM Africa development programme.

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  • Cycling

    In 2020, APO Group became Official Sponsor of Africa’s first ever World Tour cycling team, NTT Pro Cycling.

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  • Basketball

    Since 2020, APO Group has been the Official Sponsor of the Sports for Education and Economic Development (SEED) Project, supporting the next generation of Africans through basketball and education.

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  • Polo

    Since 2019, APO Group has been the Official Sponsor of the Lux Afrique Polo Day.

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  • AIPS

    In May 2018, APO Group forged a partnership with the International Sports Press Association (AIPS) during the 81st AIPS Congress.

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